Shoe is well known as a footwear purposive to comfort human feet with cushion technology, whilst the society, recently, appreciates it differently and the shoe has become mature industry that spellbind the mankind, furthermore, it will keep swelling and hitting a value of 119.5 billion U.S. dollars by 2026 as reported by M. Shahbandeh in Statista. What people don and the way they walk will never be the same since major changes in sneaker culture for the past decade, moreover, sneaker culture has become global fetish.
Addressing sneakers would bring the conversation to the culture which has become billion dollars sneaker business. The function of the shoe has evolved from cushion technology to status symbol and urban icon, moreover, the lunatic demand remain the culture and the language alive. It is often contended that the hype has made silly price for sneakers, while people keep buying it regardless of the price. For instance, The 2019 data from Fashion United states that the consume of luxury product is foreseed to increase as more consumer gain middle-class status with men's , moreover, the brands such as Nike, Adidas, and Vans are still the top 3 men's shoe brands. The sneakers culture does not only for men but also for women as the growth of StockX's female users proclaimed by Highsnobiety in its article besides it could be the sign that sneakers industry could reach all life aspects. Isis Darks in her article 3 Data Points on the Sneaker Market shows that the combination between athletics footwear and lifestyle could be deadly duo that could reach the new customer and become the new game changing in sneakers industry, withal, lifestyle footwear has embrace the luxury status symbol among sneakerheads.
Marketing starts with aesthetic product which aim to snatch people's attention in big market, moreover, great design could be the way to implant the memory about specific product or brand. It is undeniable that the sneaker designs has evolved and it influences vast fashion and design market, furthermore, the collaboration between shoe brands with celebrities, musician, streetwear brand, and artist offer the growth variant of sneakers design. Footwear design grants comfort and luxury when wear it in addition protects the feet in performing the activity in addition people always pursue coziness when they are wearing sneakers such as cushion insole technology to deliver snug experience or the air technology in Nike shoes which convey flexibility and minimize the impact.
Wearing famous sneaker brand could achieve high attention from the society in addition people would like to think that the customer is hypebeast, while some people wearing exclusive famous brand just because of the cosiness and make them confidence. The point of wearing sneakers always make beautiful girls look more attractive and it is unbelievable scenes of jubilation. Having a date with someone who wears sneakers could soar the love hormones between the lovers, moreover, let the shoes do the talk, while the eyes candy keep staring at the love one to show how in love the lovers are.
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